Evaluation of needs from a scientific perspective led to an exciting and captivating exhibition plan for neurostimulators. Whether standing near the Medtronic booth or across the venue, Felix, our 3.5-meter high rotating pain model was in full view. This transparent figure with internal flashing lights drove immediate traffic to the booth and created a buzz among the congress attendees. …

Rheumatoid Arthritis (RA), a disease characterized by chronic joint inflammation, pain, and fatigue, can have a major impact on quality of life. The challenge was to familiarize physicians at EULAR with the day-to-day struggles and emotional adversity that RA patients face. …

The use of sophisticated interactive tools in medical education plays an important role in helping physicians identify with therapies and their related drugs. Roche, an innovative Swiss pharmaceutical and diagnostics firm, was interested in creating an exciting, interactive media tool to promote the drug MabThera (Rituximab) as a primary choice for …

Seeking differentiation from the masses, Merck Serono and Tamooz worked together to reshape the Saizen brand and position its drugs and devices as the leading choice in the minds of patients, parents and physicians. ….